Working Bibliography
Clark, John S., et al. "Who Knows Bobby Mo? Using Intercollegiate Athletics
To Build A University Brand." Sport Marketing Quarterly 18.1 (2009): 57-63. Business Source Premier. Web. 21 Oct. 2014.
Lucas, Kristen, and Jeremy Fyke. "Euphemisms And Ethics: A Language-
Centered Analysis Of Penn State's Sexual Abuse Scandal." Journal Of Business Ethics 122.4 (2014): 551-569. Education Full Text (H.W. Wilson). Web. 20 Oct. 2014.
Nguyen, Thuy Dung, Kunio Shirahada, and Michitaka Kosaka. "A
Consideration On University Branding Based On SDL (Service Dominant Logic): The Lens Of Stakeholders' Value Co-Creation." Icsssm12 (2012): 779. Publisher Provided Full Text Searching File. Web. 21 Oct. 2014.
Proffitt, Jennifer M., and Thomas F. Corrigan. "Penn State’S “Success With
Honor”: How Institutional Structure And Brand Logic Disincentivized Disclosure." Cultural Studies/Critical Methodologies 12.4 (2012): 322. Publisher Provided Full Text Searching File. Web. 7 Oct. 2014.
Simon, Gary L., and Judith H. Washburn. "A Perspective On Program
Branding In An Education Institution: One Growing University's Experience With Branding Its Programs." Society For Marketing Advances Proceedings 25.(2013): 78-79. Business Source Premier. Web. 21 Oct. 2014.
Tokuhama, Chris. "Consumption, A Modern Affliction: Branding Culture,
Youth Identity And College Admission." Journal Of College Admission 210 (2011): 32-38. ERIC. Web. 21 Oct. 2014.
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